Dick's Sporting Goods

Every piece of collateral material from Dick's Sporting Goods starts from a story board and, photo shoots and works its way to the final design under their branding guidelines.

One of the big projects I worked on was their "Back to School" campaign. The campaign targeted parents of high school students and included several types of collateral pieces such as mailers, catalogs, coupons, and digital ads. Here are examples of the mailers designed using photos that were done in-house with students.

Junior Announcer Day

Dick's Sporting Goods teams up with the Pirates during the baseball season for a "Junior Announcer Day." This allows a kid from the audience to be picked and help callout the starting lineup at PNC Park. I created a simple logo incorporating the Pirates symbol and their bright yellow along with a photo of PNC Park.